We are World Nomads

We’ve learned that travel is about pushing limits; challenging the status quo and your own perceptions. So our brand essence is ‘explore your boundaries’. It’s what we offer our travellers and each other every day at work. Our values, personality, tone of voice and visual identity all spring from our essence.

Download full Brandbook Download all assets

Logotype

To protect the clarity and visual integrity of the logo, it has an exclusion zone. It must always appear legibly on a clear background.

Horizontal logo + Reversed version •eps •jpeg •png
Stacked logo + Reversed version •eps •jpeg •png

Colors

The colors can be used in tints on white background. 10%, 20%, 30%, 40%, 50%, 60%, 70%, 80%, 90%, 100% are the tints allowed. White text should be used on dark background.

  • Manhattan Charcoal
  • R=68 G=70 B=66
  • Hex #444642
  • C=70 M=54 Y=62 K=31
  • Pantone® 447
  • Egyptian Sunrise
  • R=255 G=156 B=0
  • Hex #FF9C00
  • C=0 M=34 Y=87 K=0
  • Pantone® 1375
  • Rio Carnivale
  • R=222 G=83 B=70
  • Hex #DE5346
  • C=0 M=71 Y=66 K=0
  • Pantone® 1788
  • Istanbul Twilight
  • R=97 G=57 B=139
  • Hex #61398B
  • C=53 M=65 Y=0 K=0
  • Pantone® 267
  • Thai Island
  • R=64 G=193 B=186
  • Hex #40C1BA
  • C=58 M=0 Y=32 K=0
  • Pantone® 3265
  • Online text color
  • R=52 G=51 B=51
  • Hex #343333
  • WN Blue
  • R=41 G=122 B=198
  • Hex #297AC6

Typography

Ubuntu. Clean, distinctive and legible, it is available in a variety of weights to express both contemporary and classical qualities.

Get Ubuntu font family

H1 - Ubuntu Bold - 58px

•Line-height: 1.1em •Letter-spacing: -2px

H2 - Ubuntu Light- 35px

•Line-height: 1.1em •Letter-spacing: -1px

H3 / Standfirst - Ubuntu Light - 27px

•Line-height: 1.2em •Letter-spacing: -1px

H4 - Ubuntu Light - 19px

•Line-height: 1.2em •Letter-spacing: 0

Paragraph - Ubuntu Light - 16px

•Line-height: 1.5em •Letter-spacing: 0 Small - Ubuntu Regular - 13px •Letter-spacing: 0

Patterns

To be used as backgrounds for tiles and sections on web content. See example to the right.

Download RGB patterns
dark grey orange red puple teal yellow blue
Example of pattern in use

Photography Guidelines

What makes World Nomads photography unique is; the sense of rich and vibrant colour, dynamic composition, mystery and a sense of emotion. It is a moment captured not planned – an image that moves you.

Download full photography brief

Examples

Example of photo use on the World Nomads site.

Create an emotional connection with our traveller. Our subject should be in focus in the center of the composition allowing negative space on the left hand side for headline copy and the right hand side for the Quote Calculator modal.

Example of photo use on the World Nomads site.

Create an emotional connection with our traveller. Subject is in focus and aligned to the right third of the composition allowing negative space on the left hand side for headline copy.

Example of photo use on the World Nomads site.

Capture the locations and moments that inspire us to travel from natural beauty to rich culture and unique experiences. We aim to put the viewer as close as they can to visiting these places.

Artwork examples

Download suitable artwork for insitu references.

Example of a World Nomads web page template.

Web page

•psd •jpg
Download
Example of a World Nomads HTML email template.

eDM

•psd •jpg
Download
Example of a World Nomads Facebook post template.

Facebook post

•psd •jpg
Download