Here's how a travel insurance company grew its business by inspiring travellers to be adventurous and seek out Extraordinary Experiences.
Travellers were driven to our landing page through World Nomads channel promotion, social media advertising (with a heavy focus on video) and partner community promotion.
There they told us their favourite adventure activities, nominated their destination of choice and told us about an adventure that changed their life.
This application data then enabled us to personalise communication and re-marketing as well as evaluate and validate our brand personas and services.
Taking the philosophy of "show, don't tell", we pre-produced 21 videos - each of the 7 extraordinary experiences in 3 different locations. These videos were embedded in the landing page online, were promoted through YouTube and were the backbone of the social media campaign, especially through the use of Facebook video advertising.
Forget trains, forget buses, experience Norway's most traditional transportation-option - Dogsledding
A combination of body-boarding and white water rafting, it's guaranteed to deliver endless thrills and spills!
You'd be hard pressed to find a better scuba diving location in the world than Trinidad & Tobago in the Caribbean.
Strap on some skis, grab your poles and learn cross country skiing in Norway - and shoot at targets at the end!
Get rough, tough and muddy on a wicked quadbiking adventure in New Zealand.
Set sail on the epic seas of Trinidad & Tobago and experience the heart-lifting expression of freedom on the open waters of the Caribbean.
Snowmobiling and ice-fishing - is there a better way to take in the epic beauty of Norway?
Overcome your fear and launch yourself off the 134 meter Nevis bungy over Queenstown, New Zealand's highest and scariest bungy.
Get close to nature - close enough to be slapped in the face by a flipper - as you witness giant turtles coming ashore to lay their eggs.
Do a little sight-seeing in Trondheim - from the water - with a surprising urban kayak tour. Finish off by leaping from a building.
Explore your boundaries, go beyond your comfort zone with skydiving in spectacular New Zealand.
Carve up the Caribbean as you feel the adrenaline rush of wake-boarding.
Get a head for heights on this challenging rope course and zipline that traverses an ice-packed waterfall.
Carve your own trail with a machete as you mountain bike Trinidad & Tobago's spectacular hills.
Experience a reindeer sleigh ride then savour local delicacies - including reindeer - in Roros, Norway.
Experience stunning scenery and encounter teeming wildlife on a paddle boarding adventure on the Blue River.
The heart of the campaign where visitors came to see the showcase videos and enter the competition, enabling us to capture email leads, personalised re-marketing data and gather community intel’ about favourite adventure activities and experiences.Next - Social Media
To further our reach, partners were provided with collateral to leverage their involvement in the campaign with their own audiences which they used in dedicated database emails, social media promotion and website features.Next - EDM
The campaign was featured in World Nomads EDM and newsletter mail-outs to 500,000 subscribers over the 6-week period.
We achieved maximum penetration in our major demographic with entrants from USA, Australia and UK with an average age of 32.
68% entered the competition through a mobile device.
230,000 data points captured regarding top adventure activities to assist in the evaluation and validation of our brand personas, products and services.
Entrants also had to describe in 100 words "an adventure that changed my life", which was used as travel destination insight for future content and campaigns.
9,919 new followers
2,204 new followers
(campaign suspended after 10 days)
The driving force behind World Nomads’ success as an innovative customer-centric travel insurance service.
Head of Community Development
Passionate believer in the strength of community and the wrangler-in-chief of awesome opportunities.
Head of UX & Performance
The guardian of good design, a warrior for the perfect User experience, he ensured the marketing collateral did the job it was supposed to do.
Executive Video Producer
Jesse produced and directed our global filmmaking crews to create our exciting, and highly engaging, adventure travel video series.
Campaign & Production Coordinator
Great concepts always need someone who can, simply, get stuff done! Pearse is our guy.
We sell travel insurance to travellers from 140 different countries.