country with diverse cultures and natural beauty, Pakistan is a heaven for any tourist. From snowcapped peaks and frozen lakes to serene valleys and beautiful shores, interspersed with the ruins of ancient civilizations and Mughal monuments, Pakistan is full of breathtaking views. Likewise, the growing hospitality industry of Pakistan is building up the trust of sightseers. International hotel chains are expanding their services and the entrepreneurs are launching innovative ways to serve guests. Alongside these developments, international travel bloggers and vloggers are visiting the country and showing the true nature of Pakistan and the hospitality of its people. The revival of sports in Pakistan is also helping to clear the security concerns It is vitally important to develop a national tourism policy which integrates all the provinces, including Gilgit-Baltistan and Azad Jammu and Kashmir. In order to create an enabling environment, the government should promote public-private partnership for a competitive tourism market. Establishment of a tourism board should include public, private and foreign partners. Domestic tourism has increased but the facilities and the management of tourist hotels are not very accommodating. The government should regulate and standardise the quality of these facilities. Furthermore, monitoring of these facilities quarterly or annually will make hotels maintain their quality of services. For foreign tourism, one of the most important aspects is to develop a branding strategy which creates a soft image of Pakistan. In this regard, sponsoring clerics, academics and public intellectuals, who espouse a positive and soft version of religion, can prove to be a step in the right direction. Pakistan is a country blessed with topography, four weathers, picturesque northern areas, Swat valley, religious (Buddhist and Sikh/Hindu), historical sites, etc. Pakistan has a great opportunity to develop a 1,046km-long coastline in the south by creating resorts and hotels. Pakistan is a great place for tourism as it has the most appealing and breathtaking views of mountains, plateaus and deserts. It has the high potential to attract a large number of foreign tourists, along with that, Pakistan Tourism Development Corporation (PTDC) had set up 27 motels and 3 restaurants for the convienience of these foreign tourists, PTDC need to intensify their marketing ability in order to attract tourists from countries like, China, Middle East Korea, Japan, and many other countries. Moreover Pakistan government need to take certain actions, in order to promote and acknowledge Tourism in Pakistan, as doing so will not only benefit us financially but will also bring unity, compatibility and harmony among nations. Moreover government also need to encourage private sector to develop tourism-friendly environment which will result in financial stability Due to its diverse culture, people and landscape, Tourism is growing industry in Pakistan, even after considered as one of the most dangerous country in the world, According to British Magzine “The Economist”. In Pakistan there are number of varieties of attraction that ranges from the ruins of ancient civilization such as Mohenjo-Daro, Harappa and Taxila, to the Himalayan hill-stations, that attract those interested in field and winter sports. Moreover, Pakistan has several mountain peaks of height over 8,000 metres (26,250 ft), that attract adventurers and mountaineers from around the world, especially to K2. Many domestic and International tourist visit these areas most often in the month starting from Aprail to September. Tourism has become the source of income for local people. In 2009, Pakistan was ranked 113 out of 130 countries to visit, According to the World Economic Forum’s Travel and Tourism Competitiveness Report (TTCR). Although due to Political instability, sucide attacks, religious conflict, kidnapping of foreigner and uncertainty in the country had badly affected the Tourism throughout the country, especially NWFP, which is currently renamed as Pakhtoonkhwa. For decades, Ecotourism has become the significant part of the tourism business in Pakistan, As it has offered many tremendous experience along with the stunning mountains of NWFP, attracting number of tourists all over the world for hiking, skating, forest camping, climbing, and exploring the region’s natural parks and forests. Pakistan ecotourism destination is unforgettable for those who have ever visited it.