PREDICTORS OF CUSTOMER SATISFACTION

by Ahmad Khalil (Pakistan)

Making a local connection Pakistan

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The assessments of customer satisfaction and intention to revisit the pharmacy can enable the managers to identify the perceptions of customers over the time and to direct the resources which are appropriate in this regard. This research has investigated the expectations and perceptions of customers about the service offering. This research also identified the predictors of customer satisfaction and their intention to revisit the pharmacy. The findings of this research are significant to the pharmacy chains in Pakistan to better assess this scenario. This research was quantitative in nature. The population of this research was Faisalabad district and it was delimited to Faisalabad District. The sample size was 260 respondents and a self-administered questionnaire was the tool for data collection. SPSS version 21.0 was used for data analysis. Descriptive statistical t-test was applied for analysis, with the help of statistical mean; frequency and also percentage were found. The regression was applied to check the association between all variables. This research found relationship among service quality, perceived value, satisfaction and revisit intention in pharmacy industry. Regression showed that there was significant relationship between all variables. Then it was found that perceived customer value is important and has positive relationship with customer satisfaction and revisit intentions individually.