Amazing Nomads: Simon Monk - The Original Nomad

Simon Monk is the man who founded World Nomads. A modern-day Marco Polo, who bought a URL that reflected the way he liked to travel - the rest is history.


Photo © Simon Monk

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Amazing Nomads Podcast: Simon Monk

In this episode, find out where the name World Nomads came from when we chat to the man who started it all, Simon Monk. In 1996, he bought a URL that represented the way he wanted to travel, and the rest is history.

What's in the Episode

00:17 The birth of World Nomads

01:25 Life before blogging

02:05 What's Simon been up to in 2018

04:42 Never put your hand in your pocket

07:25 Traveling with children

09:30 No 19 year old should be able to afford business class!

13:00 Inspo from Steve Jobs

14:25 Everything else but insurance

16:48 Traveling through Central Asia

17:47 Have you ever made a claim?

18:48 It's never the bus crash

21:09 Get in touch

Who is in the Episode

Simon Monk is the founder of World Nomads. In 1989, Simon quit his job, sold everything he had and headed off to explore the world. A modern-day Marco Polo.

The sensation of being able to go anywhere, do anything and be answerable to no-one but myself was my first taste of the pure freedom you rarely feel anywhere other than on the road.”

Simon took out a travel insurance policy to cover him for a couple of months; he thought it would take him to head to Australia. “But, as with all the best travel plans, they changed: I ended up in China during the tumultuous summer of 1989; with no insurance, and no means of getting any.

“Over the next few years of traveling, I met many fascinating travelers, all sharing a spirit of adventure and that heady sense of freedom. It was a community of like minds that shifted loosely across the globe. But – this being pre-internet days – staying in touch was letter and post restante!

“Then, in 1997, I bought as my personal website address - thinking it sort of philosophically reflected who I was.”

The making of Sanchez

Resources & Links

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Find out more about our Footprints projects here.

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About World Nomads & the Podcast

Explore your boundaries and discover your next adventure with The World Nomads Podcast. Hosted by Podcast Producer Kim Napier and World Nomads Phil Sylvester, each episode will take you around the world with insights into destinations from travelers and experts. They’ll share the latest in travel news, answer your travel questions and fill you in on what World Nomads is up to, including the latest scholarships and guides.

World Nomads is a fast-growing online travel company that provides inspiration, advice, safety tips and specialized travel insurance for independent, volunteer and student travelers traveling and studying most anywhere in the world. Our online global travel insurance covers travelers from more than 135 countries and allows you to buy and claim online, 24/7, even while already traveling.

The World Nomads Podcast is not your usual travel Podcast. It’s everything for the adventurous, independent traveler.

Announcer: The World Nomads Podcast bonus episode. Hear amazing nomads sharing their knowledge, stories, and experience of world travel.

Phil: Kim, the name of the brand we work for, World Nomads, it's awesome. It says what it is on the, what's inside the can, all right.

Kim: Yeah.

Phil: But, people often ask me where the name came from. It came from one of the co-founders, and I'm very happy to say that he joins us live in the studio right now. Simon Monk, welcome to the podcast.

Simon Monk: Well, thank you, Phil, nice to be back in.

Phil: Go on tell us the story, where does World Nomads come from? Where does the name?

Simon Monk: Back in the early days of the internet, this is been working in the space for a few years, and I wanted to buy a URL that represented the way I saw travel, and I saw myself very much as a world nomad. I looked up the domain, and it was available, so I bought it.

It was dead easy in 1996, didn't have to worry. I think I ended up buying the one in the UK and the dot-com, the top-level domain, and a couple of others, and then I set up I think a blog that was like a travel blog of here's some photographs and some stories from my trips and things, didn't really think of it as a business, and that all came a bit later.

Kim: How did your blog then compare to the blogs, the travel blogs that you see now?

Simon Monk: Oh, back in the early days it was like, there was no blogging software. Blogs didn't exist actually. This was like travel ... I used to send stories in by fax I seem to remember to post there.

Kim: Really?

Simon Monk: Yeah, literally by fax. The rolls of film, back in the days of pre-digital photography, you sent the rolls of film by courier, and I think it was published on Telstra BigPond with a producer called Anna. Yeah, it was all done by fax, very-

Phil: That would be-

Simon Monk:... very old school.

Phil: That would, was even Myspace around then, or is it, are you pre-dating Myspace?

Simon Monk: I think it's pre-dating Myspace. This was just a series of travel stories of a journey through Central America.

Kim: The original world nomad.

Phil: Well, that's, you had to find an [inaudible 00:01:55], and that's it, right? Original Nomad. One of the things I like best, Kim, whenever I see Simon is asking this question, so here we go, where have you just been, mate?

Simon Monk: Well, this year's been a pretty busy travel year actually. I've just got back from studying Japanese in Japan in a little town called Kanazawa. Before that, 10 days before that, I got back from a trip to Turkey.

Before that, I was traveling through Central Asia, Kazakhstan, Kyrgyzstan, where else? Uzbekistan, so the whole region of Central Asia is quite fascinating for me. It's taken me 30 odd years but, more or less, retracing the steps of Marco Polo in pieces.

The weird this is that when you're a kid, you look at Marco Polo, and you think, "Wow," that's a 13th-century journey right across to the other side of the, 20 years to China and back. Actually, having done it now, in pieces, you can quite see how he did it. It's not that hard.

Kim: It's not that hard.

Phil: Marco Polo's overrated.

Kim: You don't do this for work. This is purely for pleasure.

Simon Monk: Pleasure's the wrong word. Some of my treks and things in the Himalayas, it's the memories are great after you're finished and, yeah, warmed up again.

Kim: Yeah, right.

Simon Monk: Dried out.

Phil: Can I just jump back to the 'Stans, all right, because they're really popular at the moment. They're like the hot, new destination.

Kim: We've got an ep' coming up.

Simon Monk: Oh, really?

Phil: We have an episode-

Kim: Yeah.

Simon Monk: Fascinating.

Phil:... coming up-

Simon Monk: Yeah.

Phil:... as well. What was your experience like there?

Simon Monk: I'm not quite sure what I expected, to be honest. I've been to Turkey and Iran, and, somehow, I supposed it was going to be a more desert-like version of that, perhaps, and it was nothing like that at all.

Phil: Really?

Simon Monk: Surprisingly, yeah. Traveled, I think started in Uzbekistan and, then, went through to Kyrgyzstan. The whole region is quite green, even ... Again, if you ignore country borders for a moment, they're modern definitions of a country, and you think of it in regions, the region just across the Chinese border, on the 'Stans side of the Chinese border, is quite lush and green, and they grow strawberries and grapes.

Kim: Wow.

Simon Monk: I was in a little area around the Fergana Valley, which has got its own group of culture and people, it doesn't really get any tourists. Fantastic markets, everybody's friendly, everybody's interested in you, because nobody goes there, which is wonderful.

Phil: Yeah.

Simon Monk: Then, you go to some of the other touristy places like Samarkand and those larger cities, and there are slightly more tourists, a few package tourists from Europe and things. But, the small villages get nobody, and everybody wants to talk to you and make you welcome, fantastic hospitality.

Phil: Well, I had a chat with you in the corridor the last time I saw you around the offices here. You were telling me about the hospitality there. You never put your hand in your pocket for days on end.

Simon Monk: Yeah, the Fergana Valley was incredible. Margilan was the town I spent a few days in, and you'd literally be walking down the street, and they don't take no for an answer.

Some school boys want to practice their English, so they take you home. They take you to the school, and then they take you home. Then, they say, "Here's tea, and here's all the other food."

90 minutes later you eventually make your excuses and leave, and 150 meters down the street, there's another family who wants to talk to you, and they invite you in for tea.

The first 10-days and this just goes on and on, you didn't spend anything. I didn't eat anywhere other than people's houses.

Kim: That's, I'm sure we've heard from some of our guests that they've had similar experiences, and there's a lot of trust that goes into that kind of travel too, isn't there?

Simon Monk: Well, there is. If you're completely on your own, and you're a female, maybe you'd be a little more cautious, not through any malice, just you're inside homes. But, these aren't homes in our sense. They are communal living spaces, often with five, six, seven families-

Kim: Wow.

Simon Monk:... generations and generation of families often.

Kim: Now, you learned Japanese, but did you learn to spell Kyrgyzstan?

Simon Monk: Well, just. I can having spent six months planning it, going.

Kim: Yeah, right, because I wouldn't know where to start.

Phil:No, too [inaudible 00:05:56], not enough vowels.

Kim: No.

Phil: You were also saying some of the experiences you've had in the Himalayas, you must have had some close calls. You've been through lots of sticky situations.

Simon Monk: Oh, yeah, that comes back to the origin I suppose of World Nomads. Whenever you travel invariably, there are occurrences or things that are near misses. The dividing line between a great adventure and something significantly more tragic is actually really small.

Most of us, fortunately, end up with great adventure stories of which I could regale you for endless, boat journeys and ferries on the verge of capsizing and-

Kim: Wow.

Simon Monk:... in Timor, and rocks sliding down the cliffs in the Himalayas, and they just happened to stop.

Yeah, in the last treks through Leh and Ladakh, actually, this was this time last year. There's a section you go through, high up, and it's fully of river valleys and snow melt and rocks that have stacked up over the generations and stuff. The guide was going, "We'll be fine as long as it doesn't rain." Then, so you wake up the next morning-

Phil: It's raining.

Simon Monk:... it's pouring with rain.

Kim: Oh, no.

Simon Monk: You just go, "Well, let's get through here as fast as we can."

Kim: You're a family man. How does all this travel fit in with having children and a wife?

Simon Monk: You make your choices in life, and you can't have everything. We made the choice and the decision to travel with our children from when they were four months old onwards.

Kim: Wow.

Simon Monk: You tame your travel a little bit. You wouldn't do what I did in Kyrgyzstan with a four-month-old, not responsibly. But, you introduce them to the, and, then, gradually, you introduce them, and, then, gradually get a little bit more adventurous again. My kids now, they love traveling, and they love adventures.

My eldest son, who's now 16, he's just got back from Tasmania, and he's been to India with the school. They'd been trekking in the Himalayas, and he's 15, 16 years old.

Phil: What's your top tip for traveling with small kids then? How do you manage that?

Simon Monk: Yeah, it is tough. Very small kids, you have two rucksacks, and one of them is full of nappies, got to remember.

It's hard work, really, really, really hard work. You look back now, many years later, and you go, "Man must have had some energy." But, at the time, just what are you going to do? Just stay at home and just, yeah, so you just get on with it.

Phil: What's your top tip for traveling with children when you're in business class, Simon?

Simon Monk: You put them with Phil.

Phil: Yeah, that's it. I'm on a plane-

Kim: Right, tell the story.

Phil: I go, "Oh, there's Simon," and he's putting his kids in economy next to me and, then, bugging off up the stairs.

Kim: Oh, you didn't, did you?

Phil: He's going, "Oh, you'll be all right. Phil will look after you."

Kim: That's great. Do you always travel business class?

Simon Monk: I never used to do. These days, not always, it depends on the length, length of the journey. As you get older, if you go on long trips and stuff, you just want to arrive at the other end in one piece, and it's a little bit more comfortable.

Kim: Yeah, I haven't experienced it internationally, but-

Simon Monk: But, my kids, I've got the view going in it, sure, I could afford to stick them in business class, fortunately, but, why? At every level that's wrong in my view going into, I could take the $8000 a ticket and donate it to charity, or my kids can go in business class. That's an easy decision for me.

Kim: Wow.

Simon Monk: Not all ... I look at my kids and going, so, if I buy them business class tickets, and, then, eventually, they leave home aged what, 19, they're going to what?

Phil:What have you done to them?

Simon Monk:They're going to go straight back into economy because no 19-year-old can, or should be able to afford business class going, it's just ... I think the first time I traveled business class was when I was 43, go figure.

Kim:Yeah, you've earned your right. Yeah, yeah. I love that. Did you look after them?

Phil:They were fine. They were great. Obviously, they've been traveling since they were very young, and they were early teens at that stage it was a few years ago. They were very, looked after themselves beautifully, and they had plenty of room, watched all the movies they want, settled down for a sleep. It was the easiest gig I've ever had.

Kim:I would have given anything to see your face. That's just a classic story, classic story.

Phil:But, look, nice segue there as well. What could you do with $8,000 per ticket? Give it to a charity. You also started for me, which is one of the most meaningful parts of working here at World Nomads, and that's The Footprints Network, and that charitable arm that we do there. How did that come about?

Simon Monk:The physical origin of Footprints was the tsunami in 2004, that was the impetus. World Nomads was not actually that old, a couple of years old by then. You looked at this tsunami and, just out of nowhere, this waves wipes out 250,000 people.

You go, "What can we do?" Everybody was asking themselves, "What can we do?" Standing in the shower one day and said, "Well, what happens if we added $2 to the transaction and helped the rebuild effort?"

That was the naïve view at the time, so we did.We coded it in about a day and launched it the day after and without any great thought. I think, I'm trying to remember. I think we walked down to the local office here and got licenses, fundraising licenses, and that was about as far as it went.

There was no great plan, and then we looked at it, and it was really interesting. We raised like $40,000 in six weeks, just from these tiny micro-donations.

Then, you looked at that going, "Wow, that's really interesting." Then, we kept on developing and building it and making it project-based and trying to connect our customers much more closely to the projects that they actually choose to donate to.

But, the philosophical origin of it is I've been in so many places where these people are beautifully hospitable, and they've often got very little. I was just telling you, I came back from Leh and Ladakh. I was walking through a field on one of the first days, and there was a family, a couple of old grandparents working in this field harvesting rice.

They were having their lunch, and they insisted that you sit down and have their lunch of dal and rice with them in the field. For them, I guess we were then the entertainment of the day. But, they shared what they had. They certainly wouldn't accept any payment for it.

That giving and human sense of connection stays with you, and it's not a one-off. That's just one recent example, but I've been in the jungles of Borneo, I've been in Central Asia or I've been in the Himalayas, or I've been in South America, and most people in most parts of the world have this connection with other people.


Simon Monk:That hospitality, there's an obligation-


Simon Monk:... that's broader than just the individuals involved.

Phil:You were a traveler to start with, Simon. But, when did you realize that it was your total passion?

Simon Monk:Yeah, that's a strange one. You just, you've got forks in your life path, I suppose. When I was traveling around Asia, this is in the late '80s, early '90s, for a quite significant period of time, a couple of years, I suppose, and the experiences that I was getting at the time were quite unique.

You knew somewhere in the future that was going to be valuable and important, but you couldn't predict where it was going to go, what it was going to be. You just knew it was going to be really, really, really important, and it was.

I think Steve Jobs once said, "You can always connect the dots but only looking backwards," and you just have to trust your instincts. If something feels right, follow it, and we did.

Kim:One of my favorite Richard Branson quotes is, "Say that you can do it and, then, learn really quickly."

Simon Monk:Yeah, quite.


Simon Monk:The naiveté, of course, when you set up a business is you don't know 99 and a half percent of what you actually need to know.


Simon Monk:Except, you don't know what you don't need to know. You just think it's going to work, and you just make it up as you go along. You make heaps of mistakes, and if you're lucky, you make enough successes and enough wins to get enough of it right to succeed.

Kim:Retrospectively, then, are you proud of World Nomads?

Simon Monk:Yeah, I'm very proud of the brand, that's why I'm still here. That's why I'm having this podcast with you two blokes and sharing what I've learnt.

I think we've done things differently, and we behave differently. We've got different values where we make our money from travel insurance as a business, but we do so, we actually care about people. They're our travelers.

Most travelers, fortunately, don't see what we see. It's quite confronting. I've traveled over 30 or 40 years, and you see the troubles that occur to people. They're often of a quite serious nature, and it could have been you.

Kim:I like to call it a lifestyle brand that sells travel insurance, happens to sell travel insurance.


Simon Monk:Yeah, it's what funds what we do.


Simon Monk:But, you get a sense of the brand and the people behind the brand and all the things that we do that are non-travel insurance-related, Footprints, scholarships, podcasts. We actually care about the world that we live in, and the way people travel through it.

Phil:Do you keep count? Do you know how many countries you've been to?

Simon Monk:Yeah, I started keeping a list, more out of curiosity I suppose. It's not that high. It's about 70 I think.

Kim:Oh okay, but you've done them well.

Phil:Sorry, not that high.

Simon Monk:But, 70's not, you know?

Phil:Do you have a favorite of the 70 that you've been to?

Simon Monk:Not a favorite but there are countries that I return to repeatedly, which is probably why I haven't traveled to more than 70. When you first go to a country, you barely scratch the surface. You're just going, "Oh, this is interesting." You need to go back numerous times, on numerous trips to numerous places, and meet numerous people to really get under the skin of a country.

Iran, I've been to Iran three times, love Iran. That whole region around Turkey, Central Asia, fascinating historically, culturally, on the one hand, so different to our own cultures, but in some ways not either. In some ways, they are again wonderfully hospitable people.

I've been to Japan more times than I can count. Japan's, don't just go for the skiing, and really, really explore all the arts.

Phil:Do you still have a bucket list though?

Simon Monk:I do have a bucket list. I'll have to dig it out. It's actually on my phone, but Georgia which is-

Phil:Oh, yeah, okay.

Simon Monk:Yeah, so Georgia, Armenia, down through to Turkey again. That would complement some of the region I'm looking at.

But, again, if you do a trip, it's not a big trip. I actually want to try and focus on a smaller region these days and go a bit slower.

The trip this year to the 'Stans, eight 'Stans, I think. I've got six weeks, so you can either spend it what, a week in each 'Stan, and a few days in each 'Stan, going, or you can pick three of them and try and get a sense. Then, if you like it, go back and do another part.

Phil:Yeah, Georgia and even Turkey are a bit, does the political climate of a country worry you? Do you bother about that?

Simon Monk:Yeah, I'm about to go on a plane to Mexico with my sons. Yeah, you can't ignore what's going on. You need to be well, you would be wise to be aware of what's going on in the country politically.

From a cultural perspective, the whole drugs issues and the gang issues in Mexico, the level of corruption through the government to the police force. That might be political incorrect to say, sorry about that, such is life.

Having said that, I was really cautious going through Central Asia. Read all the World Nomads advice about what to look out for. Didn't find any of it, but that's okay.



Simon Monk:You're better to go forewarned and forearmed and be cautious than run into trouble through ignorance.

When I was much younger, I was traveling through North Africa, particularly, through Algeria when it was about descend into civil war. I had read nothing, didn't really understand any of the politics, and I was actually lucky to get out of that one alive, I think. That's when I was 24.

Kim:Have you ever had to put a claim in?

Simon Monk:Yes, once, a long time ago. The only place-

Phil:Did we pay it?

Simon Monk:No, it wasn't for us, this was pre-World Nomads.


Simon Monk:This is going back to early '90s, I suppose, and only time I've ever lost anything.

Physically, I've come close, I suppose. I've had all sorts of accidents and things where I never actually needed to call on the travel insurance, but, by God, I was pleased I had it. But, the only time I've ever made a claim was for a camera that got nicked in Bolivia of all places.

On the one hand, you just shrug, it's just an item. You lose your rolls of film and all the things that were in the bag, but it's just a physical item.

But, the near misses, I passed out in Guatemala, again, same trip, many years ago, and ended up in hospital at three o'clock in the morning getting injections, and they were stitching me up.

It could have been really serious. Head was cracked open-


Simon Monk:... and there was blood pouring out. The eventual bill at the hospital was negligible, but if it turned into anything more serious, you would have wanted to have been evacuated home.


Simon Monk:That's when you're going, "Thank god, I've got travel insurance," never needed it, not actually needed to use it, but you'd be insane not to.

Anybody who says, "I've been traveling for 20 years, and nothing's ever happened to me," should sit on our side of the fence and see what happens to people. Just because something's never happened doesn't mean it won't happen, and just because you can't imagine what's going to happen.

Everybody talks about the proverbial bus crash. It's never the bus crash, it's the most bizarre and obscure things that nobody ever imagines.

A couple of years ago, Phil, you were telling me about this story in Bali. This girl snorkeling with her boyfriend-


Simon Monk:... off Bali, off the coast. As you do when you're traveling around the world, enjoying the tropical seas. Lo and behold, she got onto the dinghy after the end of the snorkel and voomp, there was a flying fish with a big spike, and it went straight through her lung.


Simon Monk:Wrong time, wrong place.

Kim:Did she die?

Simon Monk:No.

Phil:Nope, but it was expensive.

Simon Monk:It was expensive.


Simon Monk:You think of this flying fish, and the body of the fish is, I don't know, 12 to 20 kilos, and it's got this big, long spike on the front, and it's traveling at speed and just happened to leap out of the water. I don't know who was more surprised, the girl or the fish, but-

Kim:Yeah, you're right. You couldn't-

Simon Monk:You couldn't make it up if you tried.

Kim:No, exactly, oh my goodness.

Simon Monk:Endless stories like that.


Phil:Are there any, that's an amazing story. But, you must have been moved by some of the other stories that have come to us.

Simon Monk:Yeah, some of the ones that are, this is what we can't really talk about. There are things that really affect you personally, and they're really serious, and we've all got families and friends, and, by God, you wouldn't want that to happen to you.

Kim:It's why we have a chill-out room for the staff when we-

Simon Monk:Yeah, our emergency department, I couldn't do their job.

Phil:Look, I think we've been talking about coverage and insurance, you've got your headphones on, I think we might have to play this, Kim, you all right? Because, it's a very heavily regulated business, travel insurance, all right, and we have to make disclaimers when we've been talking about things. Let's see if we can get this one away.


Kim:The disclaimer album-

Phil:Do you love it?

Kim:... comes out next year.

Phil:Don't ask me how I got that through compliance, but I did, all right.

Simon Monk:Which other travel insurance company in the world would have a disclaimer like that?


Kim:World Nomads.

Simon Monk:Oh, that's fantastic.

Kim:Great to chat.

Simon Monk:Oh, yeah, fantastic.

Phil:Thanks for coming in, Simon.

Look, if you can think of an amazing nomad that we should be speaking to, then drop us a line on

Kim:Now, you can download the episodes from iTunes or the Google Podcast app or ask Alexa in Google Home to play the World Nomads Podcast.


Announcer:Amazing nomads, be inspired.

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