U.S. Has One of Busiest Peak Travel Seasons on Record Underway

Over half of respondents to World Nomads pulse poll have spent more on travel this year; travelers going further afield to Africa and Asia.


Photo © Getty Images / Edwin Remsberg
  • 57% of travelers spent more on travel this year than last; 30% spent less, and 13% spent the same as 2022
  • 80% of survey respondents report they have already traveled this year
  • Europe is World Nomads’ top summer travel destination, followed by Asia and Africa

Media Release: New York, NY – Post-pandemic pent-up-demand has fueled one of the United States’ busiest travel seasons on record, with many travelers spending more than last year, and going further afield.

World Nomads, a fast-growing travel insurance provider offering simple and flexible travel insurance and safety advice to help consumers travel more confidently, surveyed more than 100 global travelers on their travel behavior, in a 24-hour snap poll.

The survey found this is shaping up to be one of the busiest seasons on record - 80% of those surveyed have already traveled this year. Of those surveyed, 73% report air travel as the top mode of transportation for their upcoming travels, while 14% will hit the rails and 9% will take to the road in their car. Only 3% of respondents will opt for a cruise vacation this year.

World Nomads asked travelers how their travel spending compares to last year. 57% of respondents said they’ll spend more; 30% said they’ll spend less and 13% said they will spend the same as last year.

“Travelers are spending more on travel purchases this year and going to destinations further from home than they did in previous years,” said Christina Tunnah, General Manager of Marketing and Brands, World Nomads.

“As a result, we are seeing a sizeable uptick in travelers looking to protect their investment with travel insurance products that offer trip cancellation and trip interruption benefits.

“Our customers are also finding value in that fact that, unlike some of our competitors, our premiums are not based on the trip cost, and some of our products cover trip cancellation for a covered reason up to $10,000.”

An infographic of travel trends
Key World Nomads travel trends in 2023

What We Found

Of those surveyed, 73% report air travel as the top mode of transportation for their upcoming travels, while 14% will hit the rails and 9% will take to the road in their car. Only 3% of respondents will opt for a cruise vacation this year. 

When asked what kind of vacation they plan on taking, 46% said they will make sightseeing (museums, culture, cities) a priority; 31% said they will take outdoor adventure (hiking, biking, skiing etc.) vacations; 12% will visit family; and 11% will disconnect and relax at the beach.

A camera was the number one item most travelers said they couldn’t travel without. 

Top Summer Travel Destinations 

As more and more Americans discover the need and value of travel insurance in today’s volatile travel environment, World Nomads has analyzed its recent sales data to determine where travelers are going this summer (2023) versus last summer (2022).  

Europe continues to be the top summer travel destination, with Italy, the UK, Greece and Spain as the top individual countries.

"With the Covid shackles well and truly off this year, our U.S. travelers are traveling further afield and taking those dream trips,” Ms Tunnah said.

World Nomads has seen a 37% increase in sales to Africa, with Tanzania, South Africa and Egypt as the top travel destinations in the region. This is followed by Asia, with a 20% increase in sales. Japan, Indonesia and Thailand rank as the most popular countries to visit in that region.   


Media Contact
Australia/New Zealand:

Michelle Innis

Email: michelle.innis@nib.com.au

Phone: +61 414 999 693

Graham Lynch

Email: graham.lynch@worldnomads.com

Phone: +353 86 831 784

Mandy Morrissey

Email: mandy.morrissey@worldnomads.com

Phone: +1 510 775 0780

About World Nomads

World Nomads is a fast-growing, global travel insurance company. We provide inspirational stories, safety tips and specialized travel insurance for adventurous and independent travelers. Our online travel insurance offers cover to travelers from more than 100 countries and allows you to buy and claim online, 24/7, even while already traveling.

Our travel insurance focuses on what we believe is important to travelers: emergency medical and evacuation costs, baggage, trip cancellation, trip delay and trip interruption costs. We also offer cover for more than 150 adventure sports and activities, plus tech and gear. Our policies are underwritten by a suite of specialist travel insurers that provide 24/7 emergency assistance, customer service and claims support, making us a top choice for many of the world's leading adventure, independent and youth travel brands.

World Nomads is a part of the nib Group which provides health and medical insurance to more than 1.5 million Australian and New Zealand residents. We also provide health insurance to more than 170,000 international students and workers in Australia and are Australia’s third-largest travel insurer and global distributor of travel insurance through our business nib Travel.