Data Reveals Brits’ Confidence in Overseas Travel is Back

World Nomads records its best month's sales performance since the start of the pandemic


Photo © Getty Images / Stefan Tomic
  • Insurance policy sales up 49% on January 2022, a post-pandemic high 
  • 77% of Brits report nothing holding them back from booking travel in 2023  
  • More Brits interested in visiting long-haul destinations such as Vietnam and Cambodia, The Philippines, Japan and Morocco  

Media release - London, UK
Global adventure travel insurance provider World Nomads has recorded its best month's sales performance since the start of the pandemic with a 49% increase in policy sales in January 2023 compared to 2022. The results show that Brits’ confidence in overseas travel is back, confirmed by its recent brand survey that found 77% of UK travellers said there is nothing stopping them from booking travel in the year ahead. 

Jonathan Frankham, General Manager UK and Europe of World Nomads, said, “Our insights tell us that Brits have well and truly cast the shackles off post-pandemic. With travel having been a point of concern for many in recent years, it’s highly reassuring to see that Brits are feeling more confident in planning their next overseas trip and are also looking to World Nomads to travel smarter and more safely. 

When asked how many trips they plan on taking in the next 12 months, 33% of brand survey respondents said they intended to travel two to three times, while 15% said they would travel more than six. New and adventurous travel experiences were also high on the agenda, with 66% saying they planned to travel to a new destination this year. The primary motivations for travel were ‘relaxation and disconnection’ (31%) and ‘outdoor adventure’ (23%). 

In addition, year-on-year post-pandemic searches for travel insurance policies have also spiked. In January 2023, there was a 73% increase in quotes from UK residents and a 170% increase when European residents were included. 

The top three destinations quoted by Brits during January 2023 were Australia, Thailand, and the United States, revealing an appetite for adventure and excitement in long-haul destinations particularly those that were closed to travellers during the pandemic. This is reflected in significant increases for destinations such as Vietnam & Cambodia (1,316%), the Philippines (1,009%), Japan (921%), and Morocco (857%). 

Media Contact
Graham Lynch
Phone: +353 87 683 1784

About World Nomads    

World Nomads is a fast-growing, global travel insurance company. We provide inspirational stories, safety tips and specialised travel insurance for adventurous and independent travellers. Our online travel insurance offers cover to travellers from more than 100 countries and allows you to buy and claim online, 24/7, even while already traveling.     

Our travel insurance focuses on what is important to travellers: cover for emergency medical and evacuation costs, baggage, trip cancellation, trip delay and trip interruption costs. We also offer cover for more than 200 adventure sports and activities, plus tech and gear. Our policies are underwritten by a suite of specialist travel insurers that provide 24/7 emergency assistance, customer service and claims support, making us a top choice for many of the world's leading adventure, independent and youth travel brands.    

World Nomads is a part of the nib Group which provides health and medical insurance to more than 1.5 million Australian and New Zealand residents. We also provide health insurance to more than 170,000 international students and workers in Australia and are Australia’s third-largest travel insurer and global distributor of travel insurance through our business nib Travel.    

Further information about World Nomads can be found here: