The work of the team at WorldNomads.com has been recognised with an award from the Web Marketing Association.
The WMA is a worldwide organisation tasked with raising standards within online marketing and advertising, and recognising excellence among digital media practitioners.
In the 2017 Internet Advertising Competition World Nomads submitted Extraordinary Experiences 2016 in the category of Best Rich Online Media Campaign for financial services and we’re delighted to announce the spectacular crystal trophy now sits in our Sydney, Australia office.
Extraordinary Experiences is a campaign where we grow our travel insurance business by encouraging travellers to be adventurous and seek out extraordinary experiences.
3 winners were chosen and received all-expenses paid trips to one of 3 destinations – Norway, New Zealand or Trinidad and Tobago – to participate in a range of high adrenaline adventure experiences. Despite the apparent danger of the activities, each one IS covered by WorldNomads.com travel insurance.
We were able to communicate our brand pillars through the campaign with the winners being exposed to new experiences in which they connected with locals to learn new skills, whilst staying safe under their policy conditions.
This was a total team effort, there’s not a single person in the brand who did not have a hand in the success of Extraordinary Experiences. Go team!