Inspiration meets protection as trusted travel content is paired with global insurance expertise
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- Inspiration meets protection as trusted travel content is paired with global insurance expertise
- Two iconic travel brands unite: Lonely Planet and World Nomads renew partnership
- Partnership to provide clear guidance on why travel insurance matters in the trip planning stage
[Oakland, California March 9, 2026] — World Nomads, a global leader in travel insurance for adventurous travelers, and Lonely Planet, the world’s leading travel guidance brand have announced the renewal of their long-standing partnership, bringing together two iconic travel brands with a shared mission: helping travelers explore the world more confidently and responsibly.
The partnership aims to support travelers at a critical moment in the trip-planning journey — when inspiration turns into action — by helping them better understand the role travel insurance plays in protecting their adventures.
“Lonely Planet has long been one of the most trusted voices in travel, and we’re proud to be partnering with them again,” says Christina Tunnah, Head of Marketing and Brands for World Nomads. “Travel insurance isn’t just a checkbox; it’s an important part of planning a trip with confidence. By working together, we can help travelers better understand why coverage matters, and help them feel supported at every stage of their journey.”
The two brands are coming together again as travelers navigate an increasingly complex travel landscape with evolving entry requirements to health, safety, and natural disaster risks.
World Nomads and Lonely Planet first partnered in 2005, beginning a 15-year collaboration in which World Nomads served as Lonely Planet’s exclusive global travel insurance partner. The relationship also extended beyond insurance, with Lonely Planet supporting World Nomads’ Travel Scholarships and Footprints initiatives, reinforcing a shared commitment to responsible and sustainable travel.
“Lonely Planet has always been about helping travelers make informed decisions, and partnering again with World Nomads allows us to extend that guidance into an area that’s essential to modern travel planning — understanding how to protect your trip,” said Melissa Killian, Vice President of Partnerships for Lonely Planet.
World Nomads provides flexible travel insurance products to travelers from more than 100 countries, with protection that may cover everything from medical emergencies to adventure activities and unexpected disruptions. With a strong focus on education, storytelling, and responsible travel, the brand continues to support travelers before, during, and after their trips.
The partnership will focus on integrating travel insurance education into the trip-planning experience, helping travelers make more informed decisions as they prepare to explore the world.
About World Nomads
Since 2002, World Nomads has been protecting, connecting and inspiring adventurous and independent travelers by offering specialized travel insurance and safety advice.
Our travel insurance products cover travelers from more than 100 countries. World Nomads focuses on what we believe is important to travelers: emergency medical and evacuation costs, baggage cover, trip cancellation, trip delay and trip interruption costs. We offer cover for more than 250 adventure sports and activities, plus tech and gear. We believe travelers have the responsibility to give back, and through our Footprints program, customers can add a small donation to the price of their plan to help fund a community development project with one of World Nomads’ global nonprofit and charity partners.
About Lonely Planet
Lonely Planet is the trusted travel companion that helps people see the world. Powered by curiosity, driven by empathy, we remind travelers the best journeys aren’t just taken, they’re lived.
For more than fifty years Lonely Planet has been at the forefront of the rapidly-changing world of travel. Today Lonely Planet is the world’s leading travel publisher, with over 800 titles in print, iconic guidebooks spanning the entire globe as well as best-selling gift and illustrated titles to inspire and empower travelers, as well as inform.
Lonely Planet has always been more than just a publisher, even if through our books we already impact the lives of millions of travelers every day. To help today’s travelers most, we are revolutionizing our digital presence to evolve Lonely Planet into a community of like-minded travelers.
Lonely Planet is available on lonelyplanet.com, mobile, video and social media, as well as in multiple languages, guidebooks, gift books, eBooks and more.
Subscribe to weekly travel inspiration from Lonely Planet at lonelyplanet.com/newsletter and follow them on Facebook (facebook.com/lonelyplanet), Instagram (instagram.com/lonelyplanet), TikTok (@lonelyplanet), and YouTube (https://www.youtube.com/lonelyplanet).
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